Written by Francesca Wakefield
The Bristol Pound has announced a target of £B20,000 to be spent over the Christmas period, helping to support small businesses and the local economy in Bristol.
Launched today in support of Small Business Saturday, the Bristol Pound Christmas Campaign will run from 7th December until the 5th January, the last of the ‘12 days of Christmas’. The campaign aims to encourage more people to use Bristol Pounds over the festive season to help give a boost to local trade.
“Spending Bristol Pounds has a powerful multiplier effect on the local economy, meaning £20,000 worth of £Bs spent in local businesses will actually be worth well over £40,000 to the local economy” says Mark Burton of University of Bristol and Bristol Pound team.
Spending Bristol Pounds can even be good for you, Mark says, after a recent Bristol Pound members survey found that 66% of respondents said spending £Bs was a positive experience relative to using Sterling, while 54% said they felt a reinforced sense of pride in Bristol. (If ever you needed an excuse for an extra bit of Christmas shopping, you just found it…).
“It’s going to be a Bristol Pound Christmas for me this year all the way!” says Chris Parsons, Bristol Pound blogger, member and spender. “Festive vegbox from The Community Farm sorts the sprouts out, The Story Group can deliver the bird for the carnivores and Grape & Grind is the perfect place to stock up on the drinks. Even our office Christmas do is at Bordeaux Quay so that’s 100% Bristol Pound friendly, right down to getting the bus home!”
The Bristol Pound Christmas Campaign also supports the Bristol-wide ‘Shop Local This Christmas’ campaign launched last month by Made in Bristol, and comes a few months after the £Bs first birthday in September. Bristol Pound Christmas lists, outlining £B Businesses that are selling typical Christmas buys, have been drawn up for Gloucester Road, Bedminster/Southville and the Old City.
To help the Bristol Pound achieve its Christmas target of £B20,000 spent over the Christmas period, get spending! Use our interactive map to find B£ traders and your nearest B£ Cash Point, set up a Bristol Pound account (if you haven’t already) and get on it with ‘TXT2PAY’.
Editors Note: Chris Sunderland, £B Director, was interviewed on BBC Radio Bristol on Small Business Saturday. Chris outlined £B Christmas Campaign, gave a update on how £B is developing and asked people to use £B to buy their Christmas presents!
To listed to the Interview, go to: – http://www.bbc.co.uk/programmes/p01lkkvt (starting around 1:07)